Not giving a f*** is the slogan of our campaign and for certain members of Generation Y. The cool thing about it is that everyone gets to decide what in particular they’re not going to give a f*** about! For most people that will include general responsibilities such as chores, school work, relationships etc. Generation Y rapper and spoken word artist George Watsky however, provides an alternative to direct our apathy at: living up to the standards of others. In his song IDGAF, he discusses how you can allow your life to be ruined by being jealous of the #humblebrags of people around you, or you can choose to not give a f***!

Comment below about times where you felt like yelling, “IDGAF!”




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